25 Car Rental Brands at Florence International Airport (FLR)

Pretty good.

Reviewed: Apr 14, 2025

No upselling, received a quick pass email in advance, directly picked up the car at the store, and was informed about some precautions. Italian highways are divided into yellow, white, and blue lanes. Yellow corresponds to domestic ETC, white for cash, and blue for card payments. First, take a ticket at the entry point, then insert it into the toll machine at the exit and pay the amount displayed. It's quite convenient!

Reviewed: Feb 4, 2025

The vehicle was in very poor condition, full of scratches. Make sure to take photos as evidence. The service was also bad, especially at the pick-up location where the staff were very rude.

Reviewed: Jul 19, 2024

Initially, we had a pleasant chat with the lady at the counter, but when she checked the computer, she said there were no cars available and offered us a downgrade to a Polo for the four of us. We explained that we couldn't fit four people and two 28-inch suitcases, and she suggested making two trips to shuttle people and luggage. Finally, a teammate went to the parking lot, found the reserved car that hadn't been cleaned, waited for the cleaning, and then took the car. Felt that car rentals in Europe are very unreliable; reservations don't seem to help.

Reviewed: Dec 17, 2019

The rental company staff were very polite, and the pick-up and drop-off process was relatively smooth. However, at the counter during pick-up, they tried to upsell us on personal insurance, and the final bill at drop-off included an unclear tax charge that needs further discussion.

Reviewed: Jul 15, 2019

The staff were very friendly.

Reviewed: Apr 9, 2025

Excellent! I booked a Corsa but received a VW SUV T-Cross. The car was in great condition. The inspector pointed out a scratch on the right side during the check-out process. No insurance upselling, and the deposit was only one euro cent. The return inspection was also efficient and quick, unlike Noleggiare where they check even the vehicle undercarriage.

Reviewed: Apr 29, 2024

The pickup was fairly quick but the drop off was painfully slow an be there wasn't even anyone else waiting before us! We missed a shuttle and had to wait simply because of the slowness

Reviewed: Jun 26, 2019

Very good

Reviewed: Apr 9, 2025

It's okay, the staff have a good attitude.

Reviewed: Dec 14, 2024

R.A.S

Reviewed: Oct 30, 2024

The pick-up and drop-off locations are not close to the airport.

Reviewed: Aug 5, 2024

Pretty good, thumbs up!

Reviewed: Jul 29, 2024

They make things difficult if you don't buy their insurance.

Reviewed: Mar 12, 2025

Satisfied

Reviewed: Jun 1, 2024

The staff were helpful but slow. I am very dissatisfied at the long delay to get my deposit refunded. I have not received it & the documents say it will be betwen 4 - 8 weeks.

Reviewed: Apr 13, 2024

Poor service attitude, difficult communication, presence of misleading and forced marketing.

Reviewed: Oct 29, 2023

Car ended up being a different model than what was advertised, but of a similar type.

Reviewed: Feb 20, 2023

They forced me to buy insurance, saying they would cancel the booking if I refused. I had no choice but to comply because being in such a remote area without a car would be very inconvenient. Initially, they told me the insurance would cost an additional 19 euros per day, but when I paid with my card, it turned out to be 27 euros per day. When I questioned why the price was higher than the agreed 19 euros, they claimed there had been a mistake and that the card charge was correct. Beware of this!

Reviewed: Dec 31, 2024

Very quick

Reviewed: Oct 8, 2024

Quite good

Reviewed: Mar 21, 2023

The only issue was the staff in the parking lot not understanding how the vehicle operated

Reviewed: Oct 1, 2024

Needs to stay open later in the evening to cover late arrivals.

Reviewed: Sep 25, 2024

Terrible experience

Reviewed: Jul 25, 2024

We were handed the keys with no pre check condition of car and sent off to a huge car park to find it... 2 groups with 4 young children... I managed to picture all of the scratches and dents however my brother in law after 10 mins of looking was so stressed with not being able to find his car in 30+degree heat that he forgot. He was charged on return for small scratches on the car which were on a precheck sheet, he refused to admit to and was told that he needed proof or he would be fined ...I was then shown my precheck sheet which the same man said I had made extra scratches that he had no record of, fortunately I then produced the (unbeknownst to him)photos I took which showed these marks and It was painfully obvious that he was trying to con me.. I had also just witnessed an elderly lady being fined for chips of the paintwork and she had no evidence otherwise. I would have thought a precheck walk around should be standard prior to hiring any vehicle, not an inquisition when returning.. a very disappointing end to a lovely holiday . Please respond to this complaint prior to my posting on trip advisor in 48 hours.

Reviewed: Aug 13, 2019

The staff was supportive. Masi & Viola were good fellows. But they charged me Rs. 5500 for fuel worth of Rs. 800. Mis use of pre authorization.

Reviewed: Aug 7, 2019

Great friendly service

Reviewed: Jun 26, 2019

GPS was not good. Rest all ok. Counter staff will make you worry and sell additional insurance even if we have take full protection from easycar.

Reviewed: Jun 10, 2019

Overall satisfied

Reviewed: Jul 21, 2024

Let's talk about the car return experience first.

Reviewed: Jul 17, 2024

Waited an age to get seen and then the agent stated they did not have the three child booster seats I’d ordered. She was wholly unhelpful and I had to be very forceful and insistent before she reluctantly managed to procure the child seats. On return the company have fraudulently tried to pin damages on me for defects that existed at the time of pick-up. Fortunately, I took photos before driving off but that hasn’t stopped them withholding my cash for the trumped-up “damage”. Disgraceful and illegal behaviour from what I had previously thought were a reputable organisatio.

Reviewed: Jul 16, 2024

Car fitted in 4 large suitcases without parcel shelf in place. Unfortunately hire company wouldn’t let us leave it so it had to sit in front of back seats entire journey.

Reviewed: Jun 7, 2022

Nos dieron unos coches de categoría inferior a los contratados y más pequeños y además tuvimos que pagar 100€ adicionales por cada coche. Experiencia lamentable.

Reviewed: Oct 5, 2019

Few staff, long wait times, no paper contract provided

Reviewed: Mar 30, 2023

There is not a scratch and dent check before departure. Told to take a photo, with date stamp. On return, they don’t open early, had to wait for agent, to confirm scratch, dent was present before rental.

Reviewed: Sep 6, 2022

Very satisfied

Reviewed: Aug 13, 2022

Used them for the 3rd time in my life and was once again very pleased with the service and the car. Would not hesitate to use them again. Getting a Fiat 500 was the icing on the cake!

Reviewed: Jul 12, 2022

Long waiting times at pick up and sat nav did not work- still trying to get a refund despite complaining on drop off and providing photo evidence. Rip off!

Reviewed: Jun 3, 2019

Tuve que manejar 2 horas para que me cambien el auto porque tenía un problema Renault 9 asientos . Cuando lo cambie VW 9 asientos , tuve que ponerle aceite , luego me lo reembolsaron . A Álamo en Florencia les falta ver el mantenimiento de sus carros .

Reviewed: Oct 19, 2022

Great staff on site at Florence airport

Reviewed: May 24, 2022

Car was not what I paid for. I was given a compact car (VW golf) instead of the intermediate car I requested (was supposed to be something in the same class as an Audi A3). The counter staff (Locauto) argues with me at length about this, arguing they were of the same class and wanted me to pay more for a different car, which I refused. Further, the process took quite a bit of time, from the counter to actually picking up the car. The car also had significant damage, which the person who gave me the car assured me he noted on the ipad/tablet, but who apparently did not. Consequently, when I dropped off the car, the Locauto staff person gave me a hard time about the damage and said I would definitely have to pay for it. She then made me write a statement regarding the damage under penalty of perjury. This process held us up when we had a flight to catch. I then got an invoice for 400 Euro by the time I landed in the US, which clearly demonstrated that they did not perform any investigation. The email with this invoice only gave a total of 48 HOURS to contest the charge or my credit card would be charged, which is a ridiculously short window, especially for people with long flights. I did contest the charge and they did drop it, which also is evidence that they did not investigate the damage prior to charging me and caused me unnecessary delay and stress.

Reviewed: Sep 10, 2019

The agent at the airport car rental was extremely helpful and friendly. The car was not very clean inside, nothing major but I don’t think it had been cleaned just before being rented to us.

Reviewed: Jan 1, 2020

The car pick-up process was clear and fast. The return process was equally quick; after inspection, the procedures were completed. Very user-friendly.

Reviewed: Nov 22, 2019

It's okay.

Reviewed: Oct 20, 2019

Terrible service

Reviewed: Oct 6, 2019

Overall satisfied

Reviewed: Sep 20, 2019

The car was delightful and lived up to expectations. There were a few scuffs and scratches that needed identifying on pick up. The car hire compound had building works going on. It was not located on airport and the shuttle bus was rather small with a big scramble for all when it turned up at either end. There should be a designated waiting line with shade provided as it was very hot and there was nothing to hide under at the rental compound.

Reviewed: Aug 16, 2019

The Florence airport car rental location provided on the website was incorrect. The store had moved 4 months ago, and we spent an hour walking around to find it. We left my elderly mother waiting at the old address sitting on the suitcase for over an hour. It was a terrible experience.

Reviewed: Nov 3, 2019

Only downside was the drop off, we kept missing the turning as it wasn't sign posted very well. The staff were extremely friendly, and spoke good English. Everything was good with the car, it was clean and exactly what we wanted.

Reviewed: Oct 4, 2019

Staff a bit pushy to buy comprehensive car insurance and tried to scare us but other than that everything else was good. Thanks

Reviewed: Nov 2, 2019

We received a fiat panda in good condition. We were charged twice for the cost of the car rental once by EasyRentCars and again by Goldcar. Had to waste my time scanning rental agreements.

Reviewed: Sep 11, 2019

Everything worked out well. The only catch is a large deposit.

Reviewed: Sep 4, 2019

Je vous ai ecris un mail a ce sujet. La guichetière a refusé de me donner le vehicule et a demandé 80e de plus pour me donner la voiture

Reviewed: Jul 2, 2019

I have rented cars multiple times, however, it has always been through Avis/Hertz/EuropCar. This has been the first time I rented Gold Car and experience was a breeze. Collected the car in 15 minutes flat from Florence Airport. Car Drop-Off process took no more than 10 Minutes - Francesco at Gold Car Drop Off was really helpful and quick. The car condition was excellent and as good as new. Just awaiting refund of the deposit/authorisation. Once that comes through, will leave a detailed review. Have been advised that the refund takes about 2 weeks time.

Reviewed: May 6, 2019

Counter staff on pick up was incompetent, slow and always on hi s phone. Didn’t seem to know his job and just wanted to sell extra stuff taking up more time. Didn’t care about long line.very dissatisfied with the experience.

Reviewed: Oct 4, 2019

Ordered a full size car, got a 1 litre engine vehicle and that replaced the car that was faulty. Stereo was smashed and media unit not switching on. First car done nearly 100,000 miles. Do not use firefly!

Reviewed: Aug 17, 2019

The 1 member of staff was very friendly, however waiting time was unacceptable due to there ONLY being 1 member of staff.

Reviewed: Jul 3, 2019

I originally booked a fully prepaid car, but on the day of pickup, I was told it was unavailable. To avoid delaying my trip, I had to upgrade the model. However, I later found out that the cost of the originally booked car was not refunded, resulting in double charges. I have kept the payment receipt and transaction records, but have yet to receive a resolution. I don't know if it's due to internal mismanagement of the rental company or inefficiency of the platform!

Reviewed: Apr 25, 2018

Terrible experience. They promised a Mercedes but only had a Volkswagen van. Refused to refund our money when we decided not to take the car.

Reviewed: Aug 26, 2017